Description
Google Ad / Google Ad Grant Management
Month 1
- 1hr Kick Off Meeting (Google Ad Questionnaire)
- Account Setup (including Grant Application assistance if req)
- Google Tag Manager (Setup and/or Configure)
- Google Analytics (Setup and/or Configure)
- Keyword Research (and refining)
- Ad Copy (up to 4 Ad Groups)
- Provide access to Google Ad Training (aside from Google Digital Garage)
Month 2
- Campaign Creation (up to 2)
- Ad Groups and Keywords for campaigns
- Add all necessary conversion tracking
- Test GTM and GA all working as expected
- Setup Google Data Studio Reporting (based on existing template)
- Monthly Meeting up to 1hr in total (including training support below)
- Provide support and answer any questions in regard to Google Ad Training
Month 3
- Campaign Creation (up to 2)
- Ad Groups and Keywords for campaigns
- Campaign and Account Optimisation
- Additional Keywords
- Analyse Reporting
- Monthly Meeting up to 1hr in total (including training support below)
- Final Opportunity to provide support and answer any questions in regard to Google Ad Training
- Provide Handover to Client (up to 1hr)
*Limit of the number of new campaigns, ad groups, keywords, conversions and meetings apply each month.
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